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15

2021

-

09

Do fine, do fine, do excellent tool hardware innovation to win the market

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【概要描述】Looking back at the 2016 China International Hardware Show, tool hardware was undoubtedly the biggest hot spot at the show. Hardware show not only gathered famous brand enterprises at home and abroad, but also showed a large number of innovative products. All this has set up a vast platform for the practitioners in the tool and hardware industry at home and abroad to interchange, communicate and consult with each other.  As the world's largest tool and hardware manufacturing country, China occupies more than half of the global manufacturing share and has an unshakeable position in the international arena. At the same time, the industry after a long development, also gave birth to a number of excellent tool and hardware manufacturing enterprises, these excellent enterprises in the current hardware exhibition

Looking back at the 2016 China International Hardware Show, tool hardware was undoubtedly the biggest hot spot at the show. Hardware show not only gathered famous brand enterprises at home and abroad, but also showed a large number of innovative products. All this has set up a vast platform for the practitioners in the tool and hardware industry at home and abroad to interchange, communicate and consult with each other.


  As the world's largest tool and hardware manufacturing country, China occupies more than half of the global manufacturing share and has an unshakeable position in the international arena. At the same time, the industry after a long development, but also gave birth to a number of excellent tools and hardware manufacturing enterprises, these excellent enterprises in this hardware exhibition to support the new image of China's hardware industry.


  Foreign pavilions seek business opportunities


  "Looking for China, Asia Pacific and global agents!" In the Tools International Pavilion, a German pavilion named "Alite" put out such a poster on their booth.


  Just after sending off the exhibitors who came to discuss cooperation, the person in charge of the company took the time to introduce themselves to the reporter. It is reported that they have already participated in the China International Hardware Show for the fourth time this year. "When China International Hardware Show was held in Pudong before, we have been attending, and now that we have moved to Hongqiao, we have followed." The person in charge of the company told the reporter that the German company, which specializes in producing and making toolboxes, is constantly making new friends through the exhibition as a big platform for win-win cooperation. "There are already a lot of visitors coming to talk with us at this exhibition. It is obvious that we feel that there are more people this year than last year. So, we will come again next year."


  Like "Alite", some small and medium-sized enterprises from the Taiwan pavilion have also expressed that the exhibition is getting hotter and hotter every year. "Take your time, we will bring new products next year." Manager Shih, who is in charge of Huang Ying Enterprise Co., Ltd. from Taiwan, just sent off a regular customer with whom they have been cooperating for many years. She told the reporter that many of the company's old customers had already come over to catch up with her during the exhibition. "Once we heard that we have to participate in the China International Hardware Show this year, some of the old customers close to us will come over and say hello. We will also attract some new customers between ushering and sending. Through these years of continuous participation in the exhibition, also let us meet more friends." Manager Shi just opened the box, ready to take one or two pieces of hand tools brought from Taiwan to introduce to the reporter, there are two customers from Indonesia into her company's booth, in English and she consulted the products. Manager Shi also had to hurriedly and the reporter finished the above words, and then enthusiastically greeted the new guests.


  The reporter looked around him, the group of several Taiwan tool companies exhibiting in the booth almost all have the figure of businessmen.


  As the highlight of the exhibition, the first China-Europe Tool and Hardware Development Summit Forum on the "interconnection mode of tool manufacturing and market building" has made a good interpretation of how China and Europe to carry out closer exchanges and cooperation, laid a good foundation, but also for the exhibition period, like "Ally It also provides a good opportunity for the tool enterprises like "Alite" and Shih manager to show their enterprise style to the general market during the exhibition.


  Industry cluster group development


  Jinhua Rongsheng tools, Tianqiu tools, precision tools ...... booths of these enterprises, are densely distributed in the same exhibition area, they are also from the same place - Zhejiang Jinhua City. The reporter saw that these enterprises in this year brought exhibits including power tools, measuring tools, garden tools, hand tools and other products.


  The reporter learned from the Jinhua Tool Industry Association that there were about 160 tool enterprises exhibiting in Jinhua in 2016 in a group, and more than 80 of them were regular visitors to the China International Hardware Show, participating almost every year. "Jinhua hardware industry enjoys a very high brand awareness in the country, and many of them even go to the world. Through the China International Hardware Show, we can do communication with many enterprises. We are all optimistic about this market and hope to show ourselves in a diversified way through the exhibition platform so that more people can understand us." The person in charge of a tool enterprise from Jinhua City told the reporter that he has been exhibiting at the show for four years in a row, and every year is full of confidence in the show. He said that he can not only negotiate orders with more customers here, but also see the development trend of some leading enterprises in the industry and inspire himself.


  In 2016, China International Hardware Fair has moved to Hongqiao for the second year, echoing with Canton Fair, hoping to provide more enterprises with the opportunity to showcase themselves. Manager Wu from Jinhua City happened to take advantage of the echo in time between China International Hardware Show and Canton Fair, and participated in both shows at the same time. He told the reporter that relative to the professionalism and buyer maturity, China International Hardware Fair is still the best fair in his mind. "Canton Fair is very famous, but the enterprises participating in it also involve more industries, which is difficult for the promotion of small and medium-sized enterprises. And China International Hardware Fair as the industry's wind vane, the industry concentration is very high, and the customers who come are also more professional and purposeful, so I may not participate in Canton Fair next year, but I will still come to China International Hardware Fair."


  In addition, Manager Wu told reporters that Jinhua tools have a high reputation in the country, but also prefer to unite with more peers and group development. "For small and medium-sized enterprises like us, group development has more influence and brand appeal." He said.


  The reporter learned that Jinhua City, "China Tool Hardware Industry Base" was previously awarded by the China Hardware Products Association tool category industry clusters. And from the whole exhibition exhibitors, such as Jinhua, Lin'an, Yongkang and other tool hardware industry clusters are small and medium-sized group to participate in the formation of a block regional effect, for the healthy operation of the cluster, the steady development of the industry has laid a solid foundation.


  China's hardware tools market is thick and thin


  China Hardware Products Association Director Shih Singh Lan said in an interview with reporters during the exhibition, with the increase in corporate awareness of intellectual property rights, the number of cottage products on the show today has declined significantly. She believes that enterprises should increase investment in new technologies and new products, focusing on training hardware tool talents. At the same time, she also hopes that enterprises can understand some new technologies and new development trends through the exhibition, and inspire themselves by looking at other people's products. "Overnight riches are not made by the manufacturing industry." Shih Singh Lan believes that although the current hardware tools market is very competitive, but the quality level of our products compared with foreign countries is not too big a gap. She encouraged enterprises to go abroad, and the first China-Europe Tool and Hardware Development Summit was held this year precisely for such an intention. "We Chinese companies look at this market, and in the active development, hoping to launch our national brand through this platform. At the same time, enterprises should be able to withstand temptation and loneliness, we have to do it one day at a time and overcome impatience. Do our most basic thing - quality, do a good job. With the best materials to do fine, fine, excellent, our independent innovation will certainly be able to find the available wu world, our independent brand will certainly win the domestic market."


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