Nowadays, the hardware market, a variety of promotional activities constantly, this one to do that one to do, promotion suddenly become the biggest "busy man" in all industries. "Promotion" can be said to be the biggest busy man of the year. Nowadays, many hardware merchants and manufacturers to promote as a "rescue remedy", a new product listed, with promotions to open the pioneer. And the use of promotional tools in the industry is as much as the hair of the ox, clearing inventory, with promotions, to develop the market, with promotions, to enhance brand awareness, with promotions. It can be said that the promotion has been the big hardware business with the stink, with Lan. Probably in most people's serious, promotion can stimulate the growth of sales to the maximum extent, however, now the promotion activities can still bring prosperous sales for the enterprise's products? To sell products, hardware enterprises also need to be flexible in the use of marketing strategies.

　　For the hardware industry, the promotion in the terminal stores is an important way to boost sales and expand brand awareness. But with the development of the industry, the previous promotional techniques are increasingly ineffective, the same old promotional slogans and activities so that consumers can not afford the slightest interest, while dealers will also lose enthusiasm and enthusiasm for the store's promotional activities.

　　Develop a promotional strategy for the target consumer groups. Hardware terminal site promotions to attract the target consumer group as a feature, explain the product's "personality", to attract consumers to take the initiative to understand the site. The distinctive theme of the activity, a good interactive form of activity and lively and interesting on-site activities to impress consumers at the same time also need to meet the characteristics of the regional market. Only in this way can stimulate the interest and participation of consumers, and only when consumers participate in the activities will achieve the purpose of brand publicity and promotion.

　　Consumer "aesthetic fatigue" from discount to gifts, from low prices to "zero profit" discounts, these have been used to promote the "old ways", so that consumers gradually lost to promotional activities The freshness of these promotions is gradually lost. Nowadays, consumers are becoming more and more shrewd, and they know a lot of the doorways behind the promotions, so they are attracted by the promotions while they are psychologically defensive. Therefore, hardware enterprises need to figure out the purpose of terminal promotion activities, whether to do brand promotion or sales pull.

　　Hardware enterprises need to design all promotional activities according to the purpose of the core issues closely, tactical planning and personnel, time, location, theme, implementation, etc. should be in place. Terminal promotion is a product brand image to create, promote sales for the ultimate purpose, must be combined with their own resources, to make promotional activities targeted, do not blindly promote. Flexible adjustment of marketing strategies to look through some hardware enterprises in the past years of publicity programs and promotional programs, often found that there are many similarities. But they ignore a very important point, the core needs and habits of consumers preferences are constantly changing. Hardware companies must pay close attention to the changes in consumers, and adjust their strategies in a targeted manner at any time.

　　Suitable for the current promotional activities to a certain extent, the success or failure of new products on the market. Hardware companies should not underestimate the power of terminal promotions, a flexible terminal behind the promotional activities contains a flexible, multi-faceted view of the market brand enterprise. Deep into the front line, research market dynamics, research consumer demand, with a humane way and consumer "love", do the customer's boyfriend.

　　Hardware companies usually adopt a "one-size-fits-all" promotional approach, not to "adapt to local conditions. Each region has its own market characteristics, in the face of different markets, hardware companies should first communicate with local dealers who operate well, and strive to promote the strategy in each region "and different", do not let the rigid promotional strategy affect the status of the regional market products and sustainability.

　　The market is changing, consumption is changing, and people's living standards are changing. If the market sales are still the same, stick to the same rules, then the enterprise from the collapse is also into. Hardware companies want to develop and capture good market sales, for the market changes, flexible use of marketing strategies to adapt to the market constantly changing.